Think Like a Business

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The Performer's Guide Think Like a Business is an online course that is designed to help budding Entrepreneurs gain learn how to start a business from scratch! This course includes business development tools that you can complete from the comfort of your own home and on your own schedule!. This course included 10 hours of pre recorded videos that break down the steps it takes to turn your passion project into a full blown career, from forming a business to attaining funding for that business.

  1. Basics of Business Planning
  2. Entrepreneurial Mindset
  3. Business Structure Options
  4. Naming Your Business
  5. Business Partnerships
  6. Filing Your Business
  7. Business Model
  8. Business Plan
  9. Funding Your Business
  10. Non Profit Organizations
  11. Filing Business Taxes


Module 1: Basics of Business Planning

This introductory module will break down the basics of business planning and prepare you for the course ahead.


Module 2: Entrepreneurial Mindset

A person with an Entrepreneur mindset knows they don’t own a business, they are in a relationship with their business. It is important to start thinking of yourself, not only as a performer, but as an Entrepreneur.


Module 3: Business Structure Options

When opening a new business, choosing the correct business structure can be confusing but is very important for filing taxes. This section breaks down your business structure options! Learn the differences between Sole Proprietorship, General Business Partnerships , LLC and Non Profit Organizations


Module 4: Naming Your Business

A business name is a very important step in running a successful business. A good business name has power, is memorable, and leaves lasting first impressions. They help define business strategy and target audience. It communicates to the customer what the company Is about. In this module you will learn how to choose a good business name, common mistakes to avoid when choosing a name and ways to research existing names.


Module 5: Business Partnerships

Before you regoster your business with another person be sure to learn the different yypes of partnerships available to you including, Joint ventures, Strategic Alliances, Supplier/ Buyer and General Business partnerships. This module will also teach you how to write s business partnership agreement and dissolution of Partnership Agreement.


Module 6: Filing Your Business

In this section you will learn what paperwork you need to file in order to run a legal business in the United States. Learn how to file your Business Tax License, DBA, EIN/TIN, and Non Profit Articles of Incorporation


Module 7: Business Model

Your Business Model is the heart of your business and one of the most important pieces to running a successful business. Learn how to write a Business Model Canvas, Value Proposition Canvas, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities , Key Partnerships, Cost Structure


Module 8: Business Plan

As a performer, writing a business plan may not be on the top of your to do list. Below are a few reasons why writing a business plan should actually be on the top of your to do list. But it is one of the most important steps to attaining outside funding for your business. Learn how to write your Executive Summary, Company Overview, Industry Analysis, Competitive Analysis, Products and Services, Marketing Plan, Distribution Plan, Operations Plan, Management Team, and Financial Plan.


Module 9: Funding Your Business

Learn how to attain funding for your small business through the following techniques: Self Funding, Personal Donations, Government Grants, Bank Loans, Crowdfunding, Fiscal Sponsorship, Funding Proposals and Requests


Module 10: Non Profit Organizations

In this module you will earn the steps needed to open a Non Profit Organization (501 C3 Mutual Benefit). You will also learn how to leverage non profit Organizations tax exempt status through Fiscal Sponsorship.


Module 11: Filing Business Tax

Business taxes can be confusing and overwhelming without the proper education and support, even after years of filing them. This module will cover Tax brackets, Adding taxes to your rate, Business Tax Credits, Business Tax Write Offs, Tax Filing based on your business structure, Filing 1099s, and renewing your Business Tax License.


Your Instructor


Krystin Railing
Krystin Railing

Krystin Railing is a classically trained dancer and a professionally trained circus performer who has performed in 10 states within the United States and over 20 countries on 3 continents including North America, Bahamas, Caribbean, Central/South America and Europe!

  • United States: Alaska, California, Florida, Georgia, Indiana, Nevada, New Jersey, New York, Oregon, and Washington
  • North America: Canada, Mexico, United States
  • Bahamas/ Caribbean: Antigua, Aruba, Barbados, Bonaire, Curaçao, Great Stirrup Cay, Nassau, St. Lucia, St. Maarten, St. Thomas
  • Central/ South America: Belize, Colombia, Costa Rica, Dominican Republic, Honduras, Panama Canal, Panama, Puerto Rico
  • Europe: Slovakia

Krystin Railing has been performing Hula Hoops internationally since 2009 and has been showcased at Seaport Village Buskers Festival, the Fringe Festival, and The House of Blues She has performed hula hooping on Norwegian Cruise Lines and has been featured on numerous news programs, late night talk shows, magazines, new papers and blogs for her incredible hula hooping skills. She was on the awards committee for the Hoopie Awards for 5 years and has been nominated for several awards.

Krystin Railing is a world renowned and internationally travelling professional Juggler. She learned to juggle in 2010. She was also the Communications Director for the International jugglers Association in 2019.

Master Fire Manipulator, Krystin Railing is a certified Firewalking Instructor and Empowerment Coach through The Firewalking Center. She is fully insured and covered for fire through Specialty Insurance. She is also certified in Fire Prevention and Fire Fighting through the Southwest Maritime Academy, and has a Fire Safety Certification from The Flow Arts Institute. She has led and produced Firewalks across the country including California, Georgia, and New York.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Thank you for choosing The Performer's Guide! Your support of this course helps keep this program going and is appreciated!

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